In this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.
For the show notes head to: https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make
In this episode Amy Henry talks about why mums love Surprise & Delight as a strategy to connect, engage and build brand loyalty. She draws on her extensive experience and expertise in child development and marketing to demonstrate how marketers can harness this tactic to drive sales conversions.
For the show notes head to: https://marketingtomums.com.au/podcast/ep2_Amy_Henry_Surprise_And_Delight
In this episode Liz O’Donnell talks about older mothers who are juggling a job, dependent children and aging parents. I refer to this segment of the mum market as The Invisible Women. They claim to be cashed up with nothing to buy. I believe they represent one of the biggest opportunities within the Mum market and Liz and I discuss what brands are missing.
For the show notes head to: https://marketingtomums.com.au/podcast/ep3_Liz_ODonnell_Invisible_Women
In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.
For the show notes head to: https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers
In this episode Natalie Giddings demystifies the role of Influencer Marketing in connecting and engaging with mothers. Natalie shares the common mistakes brands make and highlights important considerations in developing your Influencer Marketing Strategy.
For the show notes head to: https://marketingtomums.com.au/podcast/ep5_Natalie_Giddings_Influencer_Marketing
In this episode Michelle Poris discusses key insights from the Brand Love 2018 Study and shares key implications this holds for marketers. Their study highlights significant changes in marketing to families and highlights the growing influence of children in family decision making.
For the show notes head to: https://marketingtomums.com.au/podcast/ep6_Michelle_Poris_Kids_Influencing_Mums_Decisions
In this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.
For the show notes head to: https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/
In this episode Catherine Cervasio talks about her experience in selling into the Chinese market. She profiles the key behavioural differences in Chinese mothers, identifies common mistakes brands make in selling to Chinese parents and shares her tips on entering this growing opportunity.
For the show notes head to: https://marketingtomums.com.au/podcast/ep8_catherine_cervasio_selling_to_chinese_mothers/
In this episode Bridget Brennan talks about the importance of deeply understanding women’s buying behaviours and styles to enable you to create winning customer experiences. She shares some game changing insights around sales, marketing, customer experience and consumer insights.
For the show notes head to: https://marketingtomums.com.au/podcast/ep9_bridget_brennan_winning_her_business/