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How to sell more effectively to the world's most powerful consumer, Mums
Episodes
Wednesday Mar 13, 2019
Wednesday Mar 13, 2019
In this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.
For the show notes head to: https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/
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