12. Why Mums Respond to Cause Marketing with Rochelle Courtenay

In this episode Rochelle Courtenay talks about how she harnessed the power of mothers to launch her charity, Share the Dignity, and distribute more than 1.5 million pads and tampons for homeless women in Australia. She shares with us three key ways Share the Dignity has been successful in creating a movement of mothers and why mums have respond to cause marketing efforts.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep12_rochelle_courtenay_why_mums_respond_to_cause_marketing/