13. How Mums search for Health Information with Hansa Bhargava

In this episode Hansa Bhargava shares how mothers use digital to search to seek out their health information and how this differs for sub-segments of the Mum market. Hansa highlights how WebMD, a health information platform with approximately 76 million monthly users each month, builds trust and she shares tips on how brands can develop deeper relationships with parents.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep13_hansa_bhargava_how_mums_search_for_health_information/