16. Mums changing media and technology behaviours with Melissa DeCesare

In this episode Melissa DeCesare shares how mothers are adapting to advancing technologies and new devices. She identifies some significant shifts in mothers behaviours and their use of media and technology. We cover internet usage levels, social media preferences, wearable technology adoption, prevalence of smart speakers in family households and their podcast interest. We also compare the research from this US study with recent Australian research conducted by Marketing to Mums.

 

For show notes head to: https://marketingtomums.com.au/podcast/ep16_melissa_decesare_mums_changing_media_and_technology_behaviours/