Marketing To Mums

32. Creating Winning Content with Andrea Scalzo Yi

As mothers are increasingly rejecting corporate sales messages in favour of an attraction strategy, it has never been more important for brands and business to create engaging, valuable content.

In this episode Andrea Scalzo Yi, founder of Raising Dragons, shares how she successfully built a community of more than 1,000,000 parents organically by creating simple STEAM activities which parents could do at home with their young children. Andrea shares her insights and tips to help brands connect and engage with mothers by using the right content formats and channels.

For the show notes head to: https://marketingtomums.com.au/podcast/ep32-with-andrea-scalzo-yi-creating-winning-content/

31. Marketing to Working Mothers with Kate Christie

As the demands and expectations of working mothers increase, so does the way they value convenience and time. Mothers are willing to pay a premium for greater convenience, and this is only increasing with the number of Millennials becoming mothers.

In this episode Kate Christie, founder of Time Stylers, gives us a deep insight into the minds of working mothers and how they view time. She identifies core differences between Millennial and Gen X working mothers and how they prioritise their time. Kate offers a series of recommendations for brands wanting to position their business for greater appeal among working mothers and demonstrates why every brand wanting to appeal to working mothers needs to understand how they prioritise time.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep31-with-kate-christie-marketing-to-working-mothers/

30. Emerging Asian Markets with Roshni Mahtani

Whilst many brands look to China for their overseas growth, there are many emerging markets within Southeast Asia which represent significant opportunity. Our guest today, Roshni Mahtani, is the founder of theAsianparent.com, which attracts more than 33 million women each month to its platform. They cater for mothers across 13 different Asian markets and work with blue chip clients including Unilever, Huggies and Kelloggs.

In this interview, Roshni shares her insights to help brands identify where the big market opportunities are and what cultural considerations they must consider prior to entering these markets to really resonate with mothers.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep30-with-roshni-mahtani-emerging-asian-markets/

29. Marketing to Indian Mothers with Anoushka Gungadin

By 2024, India is expected to overtake China and become the world’s most populated country. According to the World Economic Forum, India will have 1.5 billion people by 2100, more than three times the population of the US. In this episode Anoushka Gungadin shares her expertise as both leader of the Australia India Chamber and Global CQ consultancy. Anoushka shares her insights to help brands connect, engage and convert this growing and lucrative audience, as well as identifying key challenges that need to be overcome when entering the Indian market.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep29-marketing-to-indian-mothers-with-anoushka-gungadin/

 

28. Finding opportunities in a global crisis with Katrina McCarter

In this episode your host, Katrina McCarter, discusses how to find opportunities during this global crisis. She identifies the three areas every business owner and brand leader should be focusing on right now in order to position their business for opportunity. Katrina demonstrates why now is a critical moment in time to reflect, innovate and possibly reinvent your business and brands to better cater for mothers around the world.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep28-finding-opportunities-in-a-global-crisis-with-katrina-mccarter/

27. Marketing to Pregnant Women and New Mothers with Dira Barnes

In this episode Dria Barnes shares recently released research which delves into what is keeping mums awake at night. Dria highlights the stressors impacting today’s mothers (and fathers) and shows us how brands can be better supporting new and expectant parents.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep27-with-dria-barnes-marketing-to-pregnant-women-and-new-mothers/

26. Marketing to women over 50 with Alison Bryant

In this episode Dr Alison Bryant shares recently released research which dispels commonly held beliefs around marketing to women aged 50 years+. These insights paint a picture of these women being a powerful and influential target audience which is currently being grossly misrepresented. Alison shares critical insights from AARP’s Disrupt Aging project to help brands connect, engage and convert this growing and lucrative audience.

For the show notes head to: https://marketingtomums.com.au/podcast/ep26_alison_bryant_marketing_to_women_over_fifty/

25. Key Success Factors in 2020s with Katrina McCarter

In this episode your host, Katrina McCarter, discusses the future of marketing to mothers in the 2020s. She identifies eight major success factors brands and businesses need to be considering now to ensure continued growth in the coming decade. Katrina demonstrates why now is the right time to rethink your relationship with the world’s most powerful consumer, mums.

This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which launched in October 2019 in New York at the M2Moms conference. Available on Amazon here.

 

For show notes head to: https://marketingtomums.com.au/podcast/ep25-with-katrina-mckarter-key-success-factore-in-2020s/

24. The disruptive sharing economy with Tim Wise

In this episode your host, Katrina McCarter, speaks with Tim Wise, the founder of KidNest, an online childminding introductory platform and the first app of its kind to market in Australia. It allows like-minded parents to connect and share childminding for their children, without the costs and challenges of traditional childcare.

Tim and I discuss the booming sharing economy and what implications this might have for many existing brands. We discuss the changing views about the sharing economy, why the APAC region is more open to sharing economy concepts and discuss tips in marketing a sharing economy concept.

I truly believe that the sharing economy will disrupt many unsuspecting brands over the coming decade as consumers are far more conscious shoppers and seek to own less. It is important marketers have strong awareness around these consumer changes which we discuss in today’s episode.

For show notes head to: https://marketingtomums.com.au/podcast/ep24-with-tim-wise-the-disruptive-sharing-economy

 

23. State of Motherhood with Jill Koziol

In this episode Jill Koziolshares her experiences as a co-founder and CEO of Motherly. We cover lots of ground however we focus the bulk of our discussion around Motherly’s annual ‘State of Motherhood’ survey which highlights that mothers are feeling unsupported (amongst other things). The research insights Jill shares are significant and we discuss how brands could use these insights to better communicate with mothers.

This episode provides a small insight into Katrina’s new book, The Mother of All Opportunities, which references Motherly’s State of Motherhood report. The book will launch on 16th October 2019 in New York at the M2Moms conference.

 

For show notes head to: https://marketingtomums.com.au/podcast/ep23-with-jill-koziol-state-of-motherhood