15. Grandparents Influence with Patty David

In this episode Patty David shares recently released research which dispels commonly held beliefs around want it means to be a grandparent today. These insights paint a picture of a powerful, influential consumer segment which needs to be considered by marketers who want to influence the family household purchasing decisions.

 

For show notes head to: https://marketingtomums.com.au/podcast/ep15_patty_david_grandparents_influence/